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Industry news

IC Giant in One Text Texas Instruments

Time:2019-05-21 Views:52
As an important part of electronic products, the demand of analog chip is expanding with the rapid development of various electronic products. Because the analog chip market is not easily affected by the fluctuation of the single industry, the price fluctuation is far less than that of digital chips such as memory chips and logic circuits, and the market fluctuation is relatively small. In such a harsh market environment in 2018, this "pure land" has not been greatly affected. The global analog chip market is expected to reach 74.8 billion US dollars by 2022.
Speaking of analog chips, we have to mention Texas Instruments. According to IC Insights, a market research company, Texas Instruments (TI) continued to be the world‘s top analog chip supplier in 2018, thanks to $10.8 billion in analog chip sales and 18% of the market share.
It‘s interesting to go back to the story of Texas Instruments. In 1930, a company providing address detection for the oil industry began to enter the field of defense electronics in 1942, and then officially renamed Texas Instruments in 1951. Although TI was primarily engaged in arms supply, what really made TI famous was its achievements in signal processing and analog circuits.
Growing up:
From Defense Electronics to Analog Circuits
In the past 86 years, Texas Instruments has made many self-adjustments, becoming the world‘s leading analog and embedded processing semiconductor manufacturer. In addition to providing analog technology, digital signal processing (DSP) and microprocessor (MCU) semiconductors, TI is also committed to the development and production of automotive and industrial equipment chips.
Formally founded, this is a small oil and gas company. The pioneering spirit, vision and innovation of the founders laid a solid foundation for today‘s Texas Instruments.
TI began to apply signal processing technology to submarine detection, and later to radar, which led to the establishment of the Electronic Device Laboratory and the Ministry of Industry in 1946.
The company was formally renamed Texas Instruments, and in 1954 it invented silicon transistors and began to enter the semiconductor industry. In 1958, TI employee Jack Kilby invented integrated circuits, which brought revolutionary changes to the semiconductor industry and paved the way for all contemporary electronic products.
The company has continuously upgraded and transformed electrical appliances, consumer electronics and industrial devices, and launched the first single chip microcontroller (MCU), which integrates all computing elements into a single chip. TI engineers also invented a single-chip voice synthesizer and first used it in TI Speak & Spell products.
TI introduced the first commercial single-chip digital signal processor (DSP), and produced microprocessors optimized for high-speed digital signal processing. Five years later, TI invented digital micromirror devices (also known as DLP chips), which laid the foundation for the award-winning DLP technology (Emmy1998) and DLP Cinema (Academy Plaque 2009).

TI extends its focus to analog and embedded processing technologies, and introduces semiconductor technologies for various applications. In 2007, we launched the first single-chip digital mobile phone solution series (LoCosto), making mobile technology more economical and affordable, and adding features that make mobile phones smarter. In 2009, Kilby Labs, located in Dallas, was founded one after another, which provided impetus for TI‘s innovation and created an environment for our engineers to rapidly explore breakthrough emerging technologies.
In 2011, TI acquired National Semiconductor, laying the foundation for the next generation of signal processing technology.
Today TI is a world top 500 technology company with 30,000 employees, nearly 100,000 products and over 40,000 patents.
Business section:
Slump in revenue due to weak market demand
Texas Instruments reported revenue of $3.59 billion in the first quarter of 2019, down 5% from last year, with net profit of $1.22 billion and earnings per share of $1.26.
Regarding the company‘s performance and shareholder returns, Rich Templeton, TI‘s chairman, president and CEO, commented: "As most markets continue to slow down, revenue has fallen by 5% over the same period last year. In core business, analog revenue declined by 2% and embedded processors by 14%.
Rich Templeton also affirmed TI‘s strategic model: "Our operating cash flow over the past 12 months was $7.2 billion, which again highlights the advantages of our business model. Free cash flow in the past 12 months amounted to $6 billion, or 38.4 per cent of revenue. This reflects the quality of our product mix and the efficiency of our manufacturing strategy, including the benefits of a 300 mm wafer factory.
It is understood that TI has returned $8 billion to shareholders in the past 12 months through stock repurchases and dividends, which account for 45% of free cash flow. Rich Templeton said: "TI‘s second quarter revenue is expected to be $3.46 billion to $3.74 billion, with earnings per share ranging from $112 to $132.
The continued cooling of the semiconductor industry in 2018 has cast a shadow on many investors‘minds. However, some industrialists are optimistic that the industry will recover in the second half of this year, and semiconductor stocks are on the rise. However, before issuing the earnings report, TI‘s attitude tended to be conservative, indicating that they were not sure whether the demand for chips would be affected by events such as the Sino-US trade war.
TI‘s share price rose by 4 percentage points after the earnings announcement, but fell by 2 percentage points after the company held a conference call. The final closing price was $116.38 per share. Rafael Lizardi, TI Senior Vice President and Chief Financial Officer, said at the meeting that the company‘s revenue declined as customers cut orders. Usually this situation may affect the performance of the next four to five quarters. However, he stressed that this is the past situation and does not represent future forecasts. In an interview, Rafael Lizardi said: "It‘s normal that we are in a semiconductor recession, because the way the industry operates, it happens every few years."
For revenue, Dave Pahl, TI‘s vice president of investor relations, said demand fell in the first quarter as expected, offsetting declines in other markets because of strong demand for chips for mobile network devices. "Demand is slowing in all markets except communications equipment," he said. Similar to the fourth quarter, embedded is still weaker than simulation, mainly because it has not benefited from the increased demand for 5G. The decline of analog product line mainly comes from the decline of general purpose and power supply, but the related revenue of signal chain increases. But Dave Pahl also said the market‘s earnings could continue to change.
Texas Instrument‘s revenue has grown for three consecutive years, but as one of its key markets is the automotive industry, which is now facing a slowdown in demand, analysts expect its revenue to decline this year. If stocks remain unchanged for months, prices will fall, but if demand picks up, new orders will be delayed.
Technical chapter:
Deep penetration into industry and automotive industry
TI‘s current development direction is very clear, constantly penetrating the industrial and automotive fields, providing more analog and embedded product portfolios, as well as more power management chips and other application products. Some analysts pointed out that at present, TI‘s two major markets, industrial market and automobile market, are relatively weak. However, analysts believe that TI‘s analog chips, unlike Intel‘s or Goldman‘s chips, will not soon become obsolete.
Dave Pahl, Vice President of TI Investor Relations, also commented on this point: "From the end market, both industry and automotive business have declined by several percentage points, but TI will continue to invest in 14 industrial areas in the future, including automation control, motor, building automation, smart grid, aerospace, medical and health care, etc., providing a large number of targeted reference for these sub-applications. There are five other areas of automobile industry. Despite the short-term weakness, we still believe that these investments will achieve broad and diversified income growth in the long run.
Industrial automation——
From sensors to PLC, from advanced robots to machine vision, the tide of industrial automation is sweeping, stimulating changes from inside to outside.
Wu Jianhong, Director of Business Development in TI China, believes that although changes in the industrial market are not easy to find, they are already happening quietly. More and more customers are upgrading industrial products to automation, intelligence, interconnection and efficiency, and the future industry will accelerate development. At TI‘s Industrial Automation Exchange on May 10, Wu Jianhong stressed that through advanced integration, factories will become more and more intelligent.
Sameer Wasson, head of TI Processor Business, said at the meeting that TI also sees the opportunities for processors at present, and needs to communicate throughout the factory, increase the demand for edge processing, and sense of certainty, all of which promote the advancement of industrial automation.
But industry 4.0 also faces many challenges, including data and proprietary technology ownership, intelligent distribution, time-sensitive and secure networks, and the transformation of existing production systems. Sensing, computing, communication and power consumption have become important considerations in industrial automation, and the logic behind this is still a complementary set of innovative technologies and solutions. TI products have covered all aspects of industrial automation, targeted solutions for customers.
Wu Jianhong also emphasized the application of TI in industrial sensors. With the improvement of intelligent requirements of industrial equipment, more sensors are needed. TI has launched more than 40 kinds of sensors in the sensor market, including 12 categories, including temperature, current, proximity, lighting, humidity, duty and pressure. In particular, their 60GHz millimeter-wave sensors can help achieve edge intelligence.
Automotive Electronics——
TI‘s cultivation in the automotive field has lasted for more than 30 years, and has moved towards "home run". Technology includes ADAS, entertainment and information systems, body electronics and lighting, new energy vehicles and power systems. At present, it has many core technological innovations and more than 300 application reference designs.
In the field of ADAS, TI‘s radar series products have a complete product line of medium, long and short range radars, and these radar technologies, combined with some video technology, are the technical basis of the whole unmanned hardware framework and the most popular automatic parking function at present.
Green travel and automotive electronics are major trends in the global automotive industry, so more and more semiconductor devices will play a revolutionary role. In terms of new energy vehicles and power, TI divides it into several parts, one is motor control, which provides the power of the body of the motor control system; the second is on-board charging system; the third is two-way power management system; the fourth is power battery management and monitoring system. In TI‘s view, these four subsystems are the four most important technical core of new energy vehicles.
From the layout of TI in the field of automotive electronics, we can see that TI adheres to the three key words "intelligence, green, safety" in this sector.
Although the latest earnings report shows poor data on the industrial and automotive markets. But Dave Pahl remains convinced: "We continue to focus our strategy on the industrial and automotive markets, and we have been allocating funds and promoting programs to strengthen our position. This is based on the belief that industry and automobiles will become the fastest growing semiconductor market, and that these systems will continue to increase semiconductor content while demanding diversity and long life.
Future chapters:
China‘s industrial automation is chasing
"Innovation is everywhere." This is the most important reason why TI has become an evergreen tree in the industrial market. The innovation here is not only product innovation, including the innovation of company operation mode and sales means, but also TI‘s strategy to keep ahead in industrial applications.
TI is also very optimistic about the development prospects of China‘s industrialization. Sameer Wasson said in an interview: "We believe that China‘s industrialization may start late, once started, it will develop rapidly. Now we have seen that China‘s industrial automation is striving to pursue, and many Chinese customers are at the forefront."
TI will continue to support customer innovation with leading products and technologies, and actively promote the vigorous development of China‘s electronics industry. At the same time, TI will train more excellent electronics engineering talents for China, and strive to create a smarter, safer, more environmentally friendly, healthier and more exciting world.
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